Penra researches every prospect — their website, their industry, what's changing in it, what likely hurts — then writes a one-of-a-kind email, sends it, and when they reply, drafts the response for you. Like hiring an SDR, minus the $60K salary.
P.S. — If a cold email brought you here, Penra wrote it. It found the company, did the research, wrote the email, and drafted the reply you got afterward. You just experienced the product. That's the demo.
Reply rates collapsed, not because cold email stopped working — because lazy cold email stopped working.
"Hi {{first_name}}, I saw you're the {{job_title}} at {{company}}…" Your prospects have deleted a thousand of these. Mail-merge personalization isn't personalization — it's a template with name tags.
A genuinely good cold email takes 20 minutes of research: what the company does, what's shifting in their industry, what they're likely struggling with. Nobody does that 100 times a week. So nobody sends genuinely good cold email at scale.
The hardest part isn't sending — it's answering. A warm reply lands while you're heads-down, sits for two days, and the deal goes cold. The most expensive email in your pipeline is the one you never answered.
Import a CSV, or connect Soraz and pull in verified local-B2B leads directly. A 3-minute onboarding teaches Penra your offer and your voice.
Website, industry classification, recent industry news, buying signals, likely pain points — a 6-step AI research chain per company. Research compounds within an industry, so your 40th manufacturer is faster than your first.
Not a template with variables — an email written from the research, in your voice, with a point. Scheduled and sent from your own inbox.
It reads the thread against the original research, drafts the response, and asks for your one-click confirmation. (Full autopilot exists — it's opt-in, not default.)
Enter your website and your work email. Penra will research your company — live, right now — and send you the exact cold email it would write to pitch you. It arrives in your inbox, because inbox placement is part of the demo.
For every company on your list, Penra reads their website, classifies their industry, scans recent industry news, and extracts signals — then reasons about what they're likely trying to fix right now. The email gets written from that dossier, not from a template.
When a prospect writes back, Penra reads the whole thread — original research included — and drafts the reply. You confirm with one click. Deals stop dying in your inbox, and you stop context-switching into "sales mode" ten times a day.
Unsubscribe links and a permanent suppression list on every campaign. SPF/DKIM/DMARC checks before you send. Sensible sending schedules by default. Cold email only works if your domain stays clean — Penra treats that as its job, not yours.
| Volume senders Smartlead, Saleshandy, Snov |
Penra | AI SDRs Jason AI, Agent Frank |
|
|---|---|---|---|
| Price | $36–$99/mo | $99–$649/mo | $500–$800+/mo |
| Per-prospect research | ✗ merge tags | ✓ 6-step research chain | ✓ |
| AI replies handled | ✗ none at this tier | ✓ draft + confirm, or full-auto | ✓ |
| Who it's for | Pure volume plays | Founders who sell | Teams with SDR budgets |
AI SDR-level research and reply handling, at a price that doesn't need a sales team to justify it.
Every plan includes the full research chain, writing, and sending from your own inbox. No per-seat pricing. No annual lock-in.
Annual billing −25% · 14-day money-back guarantee · overage billed per prospect · cancel anytime.
Each new company Penra researches and emails counts once against your quota. Industry-cache hits make research faster and cheaper, but a prospect is only counted when Penra actually works it.
Yes — CSV import works out of the box. Results are best with verified emails; if your list is unverified, that's exactly the problem Soraz solves.
Not unless you tell it to. The default is draft-and-confirm: Penra writes, you approve with one click. Fully automatic replies are an explicit opt-in on Scale.
Google Workspace and Microsoft 365 via OAuth, or any provider via SMTP/IMAP.
The mechanics are built in: unsubscribe link, your physical mailing address, and a permanent suppression list on every send. You bring a truthful offer and a real identity.
Done carelessly, yes — that's why Penra ships deliverability checks (SPF/DKIM/DMARC), sane sending schedules, and suppression by default, and why we recommend a separate sending domain. See also the verified-leads route via Soraz.
Those tools optimize sending volume. Penra optimizes each email — real per-prospect research — and then handles the replies. At this price point, nothing else does both.
14-day money-back guarantee on all paid plans, and the free trial runs the full pipeline first.
Set up in 3 minutes. Watch Penra research, write, and send — then decide.
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